MEET GARBAGE DRESS’ ZANA BAYNE

FASHION BLOGGING IS TAKING OVER AND ZANA BAYNE KNOWS IT.

The 21-year-old fashionista, originally from San Francisco, is currently making the most of the New York fashion scene while living in Brooklyn. With a pile of wild curls on her head and painfully cool ensembles customised within an inch of their lives, Zana epitomises Eastside couture.

Zana runs well-read fashion blog Garbage Dress . The blog was born in 2008. On it, she posts pictures of herself dressed head to toe in designer apparel and some of her own designs, also made under the name Garbage Dress.

Like many other up-and-coming bloggers, people want to know what is coming next from Zana, giving her a massive following in the online fashion world. She said, “I’ve always focused on sharing original content that directly reflects my life and point of view, which means I post about everything from a great party to what shoes I’m wearing to an egg sandwich in Paris. Its a direct lens into my life, probably the closest to “walking in someone’s shoes”.

Fashion blogging has been on the rise for the past few years, with well-known bloggers using their online ramblings to showcase their sartorial knowledge to literally anyone who logs on. Zana landed a job at Lurve magazine last year due to the fashion know-how she shows on her blog. “I view Garbage Dress as an online portfolio of sorts, Lurve found me through it. It has been and continues to be one of the most challenging, inspiring, and ultimately rewarding experiences.”

Zana commented on the importance of a blog to an aspiring stylist or journalist, “ I think that networking is the most important tool to master. A blog is good, but so is actual work experience and getting to know your field of choice.”

Zana’s success through her blog not only lies with her job at Lurve but with her accessories range Garbage Dress. The free publicity of her blog is helping her new project.The accessories vary from belts to harnesses and have found their way to A-lister’s wardrobes. Katy Perry was spotted wearing one of Zana’s harnesses at Coachella, Zana proudly published a photo of on her blog with the ecstatic “YES that really is Katy Perry wearing a Garbage Dress harness!”

With her blog still in full flow, a collaboration with Pleasure Principle for her leather accessories and her position at Lurve magazine constantly evolving, it seems Zana Bayne has a lot on her plate. And she is loving it!

Words Natalie Davies