IZMAYLOVA – THE EDGE OF DARKNESS
THE RECESSION HAS PUT PAID TO THE ASPIRATIONS OF MANY A YOUNG DESIGNER, BUT WITH 2010 SET TO BE A PHENOMENAL YEAR FOR FASHION, IT’S ONLY FITTING THAT NEW LABEL IZMAYLOVA SHOULD CHOOSE TO ANNOUNCE ITS ARRIVAL IN STYLE. WITH SEVERAL DESIGN HOUSES FORCED TO CLOSE THEIR DOORS OR COMPROMISE ON LUXURY, IT’S A RELIEF TO SEE A LABEL BRINGING A HEALTHY DOSE OF GLAMOUR BACK TO THE CAPITAL. AND GLAMOUR IS MOST DEFINITELY IZMAYLOVA’S FORTE.
Founded in 2009 by native muscovite and Creative Director Antonina Izmaylova under the business direction of Parisian-born Nathanael Gam, the label resides at the highest end of the luxury market and combines the grandeur of Russian aristocracy with the decadence of a bygone era, complimented by a fashion-forward London-inspired edge.
With both Antoninia and Nathanael aged just 22, they’ve already firmly established their luxury fashion house in London’s Hanover Square.
Izmaylova launches with its debut womenswear Autumn/Winter 2011 capsule collection titled ‘Edge of Darkness’, a directional, predominantly dress-based collection of modern and dazzling black crystallized eveningwear.
According to the designers, the eight-piece, couture-quality collection is inspired by the vision of a fusion between the opulence and the boldness of Imperial Russia and a futuristic post-apocalyptic world. It consists of luxury handcrafted evening wear, made from materials such as Swarovski crystals, silk and soft leather, combining bold and edgy designs with detailed tailoring.
The collection is made using laser cut leathers, tailored into cuts that give a strong futuristic edge to mini dresses. The unique features are designed to give emphasis on shape and structure. Exquisite finishes compliment the luxurious materials: Swarovski black crystal embellishments, soft body-hugging leather and feathers. The dresses are created with invisible inner support to guarantee perfect body shaping and a flattering fit.
Now you can get a taste of Russian luxury without having to leave the country- or even London. So stay one step ahead of the fash pack and get yourself down to Hanover Square, before the best-dressed descend and claim it for their own.
Words Kay Weston thefashionistahasspoken.blogspot.com
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Luxury? Those clothes are criminal! Those are ridiculous unwearable halloween costumes from the same pattern! There are so many wonderful designers out there… but you just talk about this couple (probably wealthy but without any idea about taste)
We can always count on Lady Gaga to wear something outrageous, but not even her will wear this!
However, fashion doesn’t need luxury brands. I used to own a business that manufactured apparel and I can tell you that you can find high-quality products at a good price if you know what to look for. Luxury goods are over inflated in price and wasteful. Nothing wrong with being fashionable, but there is something wrong with becoming obsessed with luxury fashion goods.