FASHION’S NIGHT OUT
If there’s one date every fashion lover on earth will be marking in their diary this year, it’ll be the 10th September 2009.
International Editions of Vogue magazine are joining forced with department stores, boutiques, designers and high street chains worldwide to celebrate fashion. The UK is top of the list when it comes to style capitals, with a vibrant fashion scene and talented young designers. Globally renowned for its eclectic style, London is one of the thirteen cities taking part in the event. Others include New York, Paris, Milan, Tokyo, Moscow and New Delhi.
Vogue publisher Conde Nast has decided to host the evening to re-inject the fun back into fashion and persuade shoppers to indulge in some serious retail therapy in a bid to fight back against the flailing economy. Hundreds of stores across the capital will be offering free champagne, big discounts and promotions on their wares. Alexander McQueen, Topshop, Prada, H&M, Gucci, Selfridges, Agent Provocateur and Marks & Spencer are just a few of the well-known brands taking part in the city’s biggest shopping event in history.
Designers and celebrities will also be in attendance for meet-and-greets, and the Vogue team will be on hand to provide style advice, makeovers and fashion workshops. Live music and fashion shows are also planned. Stores in Regent Street, Oxford Street and Bond Street will be staying open as late as midnight especially for the occasion. The September edition of Vogue features ‘star buys’ that 73 of the participating stores have picked out especially for the night, including coveted items such as a MaxMara coat, so visitors have an idea of the bargains that await them.
As well as encouraging shoppers to part with their cash, the event is also seeking to raise money for charity. Vogue has designed a limited edition T-shirt, which will be available on the night only to commemorate Fashion’s Night Out. London stores will be offering this T-shirt to all present and 100 per cent of the profits made from T-shirt sales will be donated to Crisis, the UK homeless charity.
Alexandra Shulman, editor of British Vogue, said, “This worldwide activity is to remind us all that fashion is to be enjoyed and to mark the contribution that the shopping environment makes to all our lives. We’re delighted to be in a position at Vogue to undertake this enterprise and to bring retailers and shoppers together in central London for this unprecedented feel-good occasion. In these difficult economic times we want to reward the spirit of enterprise and imagination that the fashion industry encapsulates.”
Words Kay Weston
THEFASHIONISTAHASSPOKEN.BLOGSPOT.COM
