VICE STYLE LAUNCH
July 11, 2010 by Editor
Filed under SOCIAL DIARY
“THIS IS AS EAST LONDON AS IT GETS”
Alternative magazine Vice launched its sister website ViceStyle at the end of June. The first days of the mag life were kicked off with a party in East London hipster haven The Shoreditch Warehouse. Vice lived up to its queen of quirk label with candy floss and swings suspended from the Warehouse roof for those loaded with the free booze to flail about on.
The club housed two floors and multiple DJs, with Big Pink and Koudlam playing alongside Matthew Stone, Wild Palms, The Flats and The Lovely Jonjo.
The uniform appeared to be top-knots and red lipstick for the female attendees, with T4′s Jameila Jamale following suit for the latter. Amy Winehouse took a night off from sobriety to call in with an enormous bouncer dragging her around all night. Klaxons, Miquita and Pixie Geldof also showed up.
Despite the top floor turning into a slippery sauna and an enormous queue for those invited before it even struck 11, the night was a great success and an excellent welcome to the awaited ViceStyle site.
Words Natalie Davies Images Holly Lucas
