THE JACQUES TOWNHOUSE

An Alice in Wonderland world of English eccentricity, vintage glamour and bohemian mysticism entranced guests at the launch of The Jacques Townhouse, a quirky collaboration between Jacques Cider and David Carter, of award-winning boutique hotel, 40 WINKS. 1950’s attired concierge and bevy of bellboys greeted arrivals at reception to grant a key and offer guidance on the delights hidden behind each door. The basement held host to Benefit Cosmetics new Lash Couture service, while the dressing up box next door offered a suitably retro styling service. Ladies were transformed into vintage pin-ups and flash! The girls fluttered their exotic lashes and ruffled their frocks for the photographers’ lens. Cutesy cup cakes were served courtesy of Vintage Patisserie and, teamed with the fruit cider fusions of Jacques, created a twist on the quintessential English Tea Party. Wandering mystics played with guest’s fate as tarot cards were read and the curious could enter the palm reader’s tent to discover their destiny.  The exquisite Sophie Ellis Bexter and hubby (aka Me & Mrs Jones) headlined the evening and played a set centred around classic Blow Up Club tunes. We left wishing we could stay forever but, alas, the charming townhouse closes its doors on the 6^th August so ensure you get your fill of fantasy before the story ends.

The Jacques Townhouse, 33 Fitzroy Square, W1T 6EU

Words and images Emma Harding