SAPPHIRES MODEL MANAGEMENT LAUNCH

Sapphires Model Management launched its new London Soho office with a bang last week. In the glamorous Billiard Room of the Sanderson Hotel, the industry’s finest mixed with Sapphires’ founders Neely Reyes, Ian Warren and more models than a catwalk could handle. Guests included illustrator Daisy de Villeneuve, Portia Shaw from BLOW PR, Matches merchandise manager Frances Card and stylist Rebekah Roy.

Cocktails and Sweetie Darlings cupcakes fuelled the chatter well into the night while DJ Jeffrey Louis-Reed kept everyone entertained.

“We’re very grateful to have the support of so many leading industry figures. Sapphires’ move to Soho is a big step for the company and we can’t wait to see where this new adventure takes us,” said managing partner Reyes.

The company has just relocated from Birmingham. The model agency focuses on models well being, rejecting the usual, undernourished, industry standards. Its models have worked with key fashion names including Selfridges, House of Fraser, the Drapers/WGSN Fashion Summit 2009 and Harvey Nichols.

Words Lucie Goulet