DERMALOGICA EVENT

Beauty bloggers and journalists were invited to get under the skin of the Dermalogica brand earlier this week at Dermalogica Kensington. Taking us on the 25 year journey of the cult skincare range was founder Jane Wurwand, whose presentation proved to be super motivational.

Focused not just on the professional skincare industry, the talk touched on entrepreneurship (‘identify the pain and you’ve found the opportunity’), the power of marketing via word of mouth and a good dose of feel good, girl power -98% of skin therapists are women, after all. Jane quoted from former US Secretary of State Madeleine Albright (which I enjoyed so much I just had to include it) by stating that ‘there’s a special place in hell reserved for women who don’t help other women’. It was all unifying, sisterly stuff, which left you with the feeling that, as a financially independent and ambitious woman, anything is possible.

Jane is also the brains behind The International Dermal Institute and it became clear that the Institutes cutting edge research on the Dermalogica line is what gives Dermalogica its point of difference, and goes a long way into accounting for its massive global reach. The foundation of Dermalogica as a ‘skin wellness’ range, as opposed to a beauty brand consisting of luxury skin products, all over-priced packaging and cryptic content, remains refreshing and relevant.

Education over, it was hair bands on (very fetching) and we were all digging into Dermalogica’s ‘hero’ products under the guidance of a skin therapist (the Daily Resurfacer was a resounding winner in my group). A Face Mapping skin analysis was available at the end of the evening, which assesses and detects your problem areas and recommends a treatment prescription, a free service that’s available for anyone feeling complexion curious.

I left the evening something of a Dermalogica disciple, ready, in true Dermalogica style, to spread the word.

dermalogica.com

Words Emma Harding