H & M LAUNCHES NEW HOMEWARE COLLECTION

Fashion and design junkies no longer need to feel bad as they face their constant dilemma of what to buy; “clothes or something for the home, clothes or something for the home”. High street giant H&M has taken the plunge into homeware with a range that launches this Autumn meaning you dedicated fashionistas can step out with style and now, stay in with style.

The affordable range, which is aimed at students, renters and fashionistas, includes cushions, bedding and towels that incorporate key trends such as pastels and florals, from as little as £2.99-£59.99.

And if that wasn’t enough, according to Retail Week, customers will shop the homeware range using a unique magnet system, adding magnets to a board to represent products. Boards are then taken to the till and products chosen paid for and collected.

The range, which was launched successfully in Europe last year, is expected to eventually be rolled out to all H&M Stores across the country.

The collection will be available in the Oxford Street flagship store and online.

hm.com

Words Graham Gartside-Bernier